Skip to main content
Synergi is made up of a variety of professionals, some of whom have contributed significantly to the tax credit industry and bring a diverse set of skills to our organization. We pride ourselves on hiring dedicated, top-tier talent.
Founders
Jim Brown
Chief Executive Officer
Jim Brown serves as the Chief Executive Officer (CEO) of Synergi. As one of the leading national voices on tax incentives, he maintains an active pulse on tax credits and incentives as well as federal and state practice and procedure issues.
Jim has over 40 years of experience in the tax credit industry. Prior to starting Synergi with his partners, Jim owned and operated Shelly Management Services (SMS), the largest tax credit practice in the country at the time. SMS was acquired by ADP in 2003. After the acquisition, Jim served as Senior Vice President of Tax Credits and Director of Government Relations at ADP for over 14 years. In 2016, Jim retired from ADP. Realizing there was a need in the industry, Jim set out to start a tax credit and incentive processing company that prioritized customer relationships—Synergi.
Jim is a former BB&T advisor. Currently, Jim sits on the board of the Florence Downtown Development Corporation (a non-profit organization established by the City of Florence to foster revitalization in Downtown Florence), Trinity Collegiate School, and the National Employment Opportunity Network (NEON).
Chad Witcher
Chief Operations Officer
Chad Witcher serves as the Chief Operating Officer and is an industry veteran with more than 25 years of tax credit experience. To ensure Synergi drives sustainable growth, Chad is committed to fostering an exceptional client service experience. He is a results-oriented leader known for recruiting, developing, and engaging the most talented teams and helping Synergi remain one of the largest, solely focused tax incentive firms in the country.
Prior to joining Synergi, Chad held executive/leadership positions with Walmart, Shelly Management Services, and ADP.
Chad has his B.A. in Accounting and his background includes experience in federal and state tax incentives, financial management, operational efficiencies, audits, acquisitions, and partnerships. Chad is a founding member of Grace Chapel Community Church, leading the finance committee and college ministry. He is very passionate about his faith, his family, and helping students navigate the transition from high school through their collegiate years.
Tim Norwood
Advisor
Tim Norwood previously served as Executive Vice President before retiring in February 2023. He currently serves as an advisor to Synergi. He has over 26 years of experience working with state and federal tax credits, regulatory compliance, and employee screening. Tim has worked with thousands of clients—from small businesses to Fortune 100 companies—providing education and guidance about tax credits.
Prior to joining Synergi, Tim worked alongside his long-time colleague Jim Brown at Shelly Management Services (SMS). He later served as Vice President of Sales at ADP Tax Credit Services. In addition to his role at Synergi, Tim is also an entrepreneur and business owner and understands challenges facing businesses today.
Tim graduated from Francis Marion University with a degree in political science and has served on the board of trustees for many years. He is an active member of the Florence community where has served as President of the Greater Florence Chamber of Commerce, President of Florence County Progress, Chairman of the Pee Dee Area Boy Scouts and Chairman of the Florence Downtown Development Corporation (a non-profit organization established by the City of Florence to foster revitalization in Downtown Florence). Tim achieved the rank of Eagle Scout in the Boy Scouts of America and remains very active with the organization today.
Kerstin Nemec
Advisor
Kerstin Nemec previously served as the Chief Product Officer (CPO) and is a veteran in the tax services and consulting industry. She currently serves as an advisor to Synergi. For over 30 years, Kerstin assisted companies with developing credit and incentive strategies; negotiating discretionary incentives; brokering transferable credits; and qualifying, calculating, and preparing hiring, disaster, zone based and investment tax credits.
Prior to Synergi, Kerstin served in leadership positions with ADP, KPMG and GE. She has helped clients build cost saving strategies utilizing credits and incentives and helped companies save well over $3 billion throughout her career. Kerstin’s experience makes her well versed in developing cost saving solutions for businesses.
Kerstin holds a B.A. in Management from The University of Texas at Austin. She has been featured in the WSJ, Financial Times, Bloomberg, and Area Development Magazine. Kerstin actively supports the Sebastian Society and numerous other charities associated with animal and children’s welfare. She also sits on the board of the Florence County Airport and First Reliance Bank.
Executives
Ashley Hogsette, J.D.
Chief Legal Officer
Ashley Hogsette serves as Chief Legal Officer for Synergi. She utilizes her knowledge of law and various tax incentives to assist clients in interpreting and understanding the legislation to maximize benefits.
Prior to joining Synergi, Ashley worked as an attorney at a large defense firm where her practice focused primarily on corporate transactions, tax planning, tax controversy, and estate planning. During this time, she also served as outside counsel to Synergi for several years.
Ashley is a graduate of Clemson University (B.S., magna cum laude) and earned her J.D. at Charleston School of Law (magna cum laude). Ashley also attended New York University School of Law where she earned her LLM in Taxation.
Eric Duncan
Chief Technology Officer
Eric Duncan serves as the Chief Technology Officer for Synergi. Eric has over 25 years of experience assisting clients of all sizes in achieving their business objectives through innovative technical solutions.
Focusing on the financial sector, Eric has designed and implemented systems that calculate federal tax credits for a variety of clients, from small regional businesses to the largest companies in the world. He has also built systems that apply automated financial controls to tax credit data to assist in the analysis and validation of these credits.
Amanda McLaurin
Chief Data Officer
Amanda McLaurin serves as Chief Data Officer and oversees the Data Operations Team. Amanda and her team focus on collecting, organizing, protecting, and analyzing client data.
Amanda has over 20 years of experience in reporting, problem-solving, and process improvement as it relates to data management. Prior to joining Synergi, she held data-related roles at a large healthcare facility, banking facilities, as well as a large tax credit processor.
Kennedy Breeden
Chief Financial Officer
Kennedy Breeden serves as the Chief Financial Officer (CFO) where he provides financial, accounting, and business guidance to help develop and execute Synergi’s strategies while ensuring Synergi meets key objectives and milestones. Kennedy directs the accounting and financial team as it strives to provide the organization with financial reporting and guidance.
Kennedy’s career spans over 40 years in finance and accounting, which included periods at Fortune 500 and international companies, such as Wang Laboratories, Lanier Worldwide and BARCO, Inc. Kennedy has also worked for several smaller and regional type companies, including a recent 23-year career as CFO for Diamond Hill Plywood Company, Inc. in Darlington, South Carolina.
Kennedy graduated from the University of South Carolina with a B.S. in Finance and an M.B.A. in Financial Management. He served for 5 years in the U.S. Air Force and was a Captain rank when he left the U.S. Air Force. Kennedy has served on the Trinity Collegiate Board of Directors for 10 years and has been Treasurer for 9 years. He also serves as Treasurer on the Board of Directors at The Manor and was previously on the Board of Directors for House of Hope of the Pee Dee. Whenever there is available time, Kennedy enjoys playing golf and providing service at Central United Methodist Church.
Larry Feinstein
Executive Vice President, Partnerships & Alliances
Larry Feinstein serves as the Executive Vice President of Partnerships and Alliances at Synergi. Larry uses his passion for people, development, and innovation to expand Synergi’s partnership network. His passion for developing people and building a winning work culture has been the foundation for his success.
Prior to joining Synergi, Larry served as the CEO of Hire Dynamics, an award-winning staffing company which he helped transform into an industry Top 50 Staffing Company. Larry also previously served as the Senior Vice President of ADP’s Human Resource Outsourcing (HRO) business where he was responsible for a global business serving over 8,000 clients and 800,000 employees. He was instrumental in the rapid growth of ADP’s Tax Credit Services business.
Larry holds a B.A. in Finance from Muhlenberg College. He is the founder of, and actively involved with, The Spectrum Careers. Their program, via a close partnership with Autism Speaks, helps adults with autism find meaningful employment.
Catherine Hooks, J.D.
Executive Vice President, Operations & Human Resources
Catherine Hooks serves as Executive Vice President of Operations and Human Resources at Synergi. Catherine oversees the CARES ERC operations team and focuses her team on working together to provide excellent client service. Catherine also oversees the Human Resources team. She strives to drive employee development and maintain employee retention.
Prior to joining Synergi, Catherine practiced employment law and later served as assistant general counsel for a large healthcare system.
Catherine is a graduate of Clemson University and earned her J.D. from the University of South Carolina School of Law.
Jeff Walker
Executive Vice President, Sales
Jeff Walker serves as the Executive Vice President of Sales at Synergi where he oversees the company’s direct and indirect sales efforts, strategic partnerships, and business development strategies. Jeff’s focus has been helping companies implement solutions that deliver a solid ROI, focused on the recruitment and retention of their employees. Working closely with product, government relations and operations is instrumental to the success of his clients in realizing their tax incentive potential.
Jeff spent most of his career at ADP in a variety of roles, all focusing on the human capital management space. After many years in individual contributor sales roles, he rose to lead the ADP Global Enterprise Solutions team for 10 years. He uses his successful track record to build a high performing sales team at Synergi that’s primary focus is is on the needs of the customer.
Jeff graduated from Moravian College with a B.A. in Business Management. He is actively involved in his community and is a committed member of Boy Scouts of America, specifically Troop 994.
Jim Warner
Executive Vice President, Growth & Development
Jim serves as the Executive Vice President of Growth and Development. Jim is responsible for helping Synergi identify and plan for future growth into new markets and service areas. Jim’s experience building high performance teams with an extreme focus on client success helps ensure continued growth for Synergi.
Prior to joining Synergi, Jim served as Senior Sales Leader for ADP’s Compliance Solutions business where he was responsible for the operations, sales strategy and growth of a national business serving all market sizes with a comprehensive solutions portfolio. Jim has proven success leading teams through transformation and solving demanding organizational challenges.
As a graduate of Clemson University with a B.S. in Marketing, Jim will always be a Tiger. He actively supports the college and is passionate about supporting local children’s charities as well as Make-A-Wish Georgia.
Rodrigo Masses
President of Synergi Puerto Rico
Rodrigo Masses serves as President of the Synergi’s Puerto Rico business where he oversees providing tax incentive solutions for Puerto Rican businesses to help them regain productivity, employees and focus on growth. Rodrigo’s planning and innovative thinking have been instrumental in helping Synergi’s Puerto Rico office become a trusted partner of local businesses.
Prior to joining, Rodrigo founded and led A Masses Approach, a consulting firm focused on business development to support local and international companies in identifying new opportunities to achieve business growth. He also served as former Chairman of the Puerto Rico Manufacturers Association where he held one of the leading voices and was an advocate for the economic sector that represents more than 48% of Puerto Rico’s GDP.
Rodrigo has a B.A. in Accounting and a J.D. from InterAmerican University. He is a founding member of the Alliance for Growth (A4G), an organization created to promote the development of all economic sectors in Puerto Rico. A4G has been active in Washington promoting vital projects related to their economic recovery after the devastating hurricanes and earthquakes.